For the ControlUp installation, you have an "agent auth key" parameter. However, in recent versions (9.0 and later) ControlUp has added an additional "registration key" for "outbound communication." That parameter option is missing from Neverred.
ControlUp documentation here:
https://support.controlup.com/docs/agent-outbound-communication
Command line:
msiexec /i C:\ControlUpAgent-net48-x64-9.0.0.xxxx.msi /qb AUTHKEY=[Authentication Key] RegistrationKey=[Registration Key]