rferng.github.io/adwave.html at master · Rferng/rferng.github.io · GitHub

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
<!doctype html>
<html lang="en">
  <head>
    <!-- Required meta tags -->
    <meta charset="utf-8">
    <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no">

    <title>Portfolio - Robert Ferng</title>
    <link rel="icon" href="public/images/rfavicon.png">
    <!--Font Awesome Icons -->
    <link rel="stylesheet" href="https://use.fontawesome.com/releases/v5.0.13/css/all.css" integrity="sha384-DNOHZ68U8hZfKXOrtjWvjxusGo9WQnrNx2sqG0tfsghAvtVlRW3tvkXWZh58N9jp" crossorigin="anonymous">

    <!-- Bootstrap CSS -->
    <link rel="stylesheet" href="https://maxcdn.bootstrapcdn.com/bootstrap/4.0.0/css/bootstrap.min.css" integrity="sha384-Gn5384xqQ1aoWXA+058RXPxPg6fy4IWvTNh0E263XmFcJlSAwiGgFAW/dAiS6JXm" crossorigin="anonymous">

    <link rel="stylesheet" type="text/css" href="public/css/pofo.css">
    <!-- Optional JavaScript -->
    <!-- jQuery first, then Popper.js, then Bootstrap JS -->

    <script type="text/javascript" src="public/js/lib/jquery-3.3.1.min.js"></script>

    <script src="https://cdnjs.cloudflare.com/ajax/libs/popper.js/1.12.9/umd/popper.min.js" integrity="sha384-ApNbgh9B+Y1QKtv3Rn7W3mgPxhU9K/ScQsAP7hUibX39j7fakFPskvXusvfa0b4Q" crossorigin="anonymous">
    </script>

    <script src="https://maxcdn.bootstrapcdn.com/bootstrap/4.0.0/js/bootstrap.min.js" integrity="sha384-JZR6Spejh4U02d8jOt6vLEHfe/JQGiRRSQQxSfFWpi1MquVdAyjUar5+76PVCmYl" crossorigin="anonymous">
    </script>

    <link href="https://fonts.googleapis.com/css?family=Comfortaa|Rubik" rel="stylesheet">
    <link href="https://fonts.googleapis.com/css?family=Tajawal:400,700" rel="stylesheet">


  </head>

  <body>
    <a class="upBtn" href="#">
      <i class="fas fa-arrow-up fa-5x"></i>
    </a>


   <div class="container-fluid top">
     <h1 class="title">Robert Ferng</h1>
     <p class="row justify-content-center roles">ux designer and user researcher</p>
     <p>
       <div class="row justify-content-center pages">
         <a href="index.html">Portfolio</a>
         <a href="About.html">About</a>
         <a href="public/images/Resume update.pdf" target="_blank" >Resume</a>
       </div>
     </p>
  </div>


   <!-- projects -->
  <div class="container">
    <div class="row">
      <div class="col-lg-10 mx-auto section1">
          <img class="logo" src="public/images/adwave/adwave-logo.png">
          <h2>Overview</h2>
          <h4>Professional Student Organization</h4>
          <p>Timeline: 2 years</p>
          <p>Strategist</p>
          <p>Skills: Needfinding, Survey, Interviewing, competitive analysis</p>
          <p><a href="public/images/adwave/NSAC.pdf" title="Kickstarter" class="read">Click here</a> to view our NSAC Casebook</p>

          <h2>Background</h2>
          <p>We are a student organization on UCSD campus that participates in National Student Advertising Compeition every year.</p>
          <p>Adwave is a team focused on marketing, advertising, and business consulting.
          For the 2016 National Student Advertising Competition we were faced with a challenge of putting Ajinomoto Windsor’s Taipei Frozen food on the forefront of millennials frozen meal choices.
          </p>
          <img  class="img-fluid img-centered" src="public/images/adwave/challenge.png">
          <hr>
          <p>Starting with researching the competitive landscape we found that Taipei’s main competitors to be Amy’s Kitchen and Hot Pockets. Amy’s Kitchen promotes healthy, clean choices whereas Hot Pockets conveys a casual, playful comfort food snack, these two brands have clear offerings to distinguish themselves from other competitors. We plan to position Taipei as the “go-to” asian meal of choice for millennials</p>
          <p>With competitors in mind we created surveys as well as held focus groups and taste tests to see how millenials react to Taipei and the frozen food market. We found that millennials are mindful consumers, they don’t just eat to live, they live to eat. Realizing millennials’ scenarios for eating Taipei’s asian frozen food are all surrounding their cravings for distinct flavors, Taipei’s wide variety of unique flavors will spearhead the campaign and fill the cravings of the frozen food market.</p>

          <br>

          <p>We crated three strategy personas to target millenials</p>
          <img class="img-fluid img-centered" src="public/images/adwave/personas.png">
          <p>With our strategy built around millennials’ unsatisfied asian food cravings our campaign is able to build on how to connect with our audience and help conquer and indulge in Taipei’s specials.</p>
              <!--    <img class="img-fluid img-centered" src="img/portfolio/Going/s1.jpg" alt="">
              <img class="img-fluid img-centered" src="img/portfolio/Going/s4.jpg" alt="">
              <img class="img-fluid img-centered" src="img/portfolio/Going/s5.jpg" alt=""> -->
          <h2>Experience</h2>
          <ul>
            <li>Learned the basics of advertising</li>
            <li>Experience with working as a large team with multiple sub teams.</li>
            <li>Conducted qualitative and quantitative research</li>
            <li>Extract valuable information from secondary and primary research</li>
          </ul>
              <a href="public/images/adwave/NSAC.pdf" title="Kickstarter" class="read">Click here</a> to view our NSAC Casebook
              <br>
              <br>
              </div>
            </div>
          </div>

    <footer class="page-footer font-small stylish-color-dark pt-4 mt-4">
    <hr>
    <div class="container text-center text-md-left">
        <div class="row">

            <!--First column-->
            <!--/.First column-->

            <hr class="clearfix w-100 d-md-none">


            <!--/.Second column-->

            <hr class="clearfix w-100 d-md-none">
        </div>
    </div>

    <!--Social buttons-->
    <div class="text-center">
        <ul class="list-unstyled list-inline">
      <!--       <li class="list-inline-item">
                <a class="btn-floating btn-sm btn-fb mx-1" style=" color: black">
                    <i class="fas fa-envelope-square fa-3x"></i>
                </a>
            </li> -->

            <li class="list-inline-item">
                <a class="btn-floating btn-sm btn-li mx-1" href="https://www.linkedin.com/in/robert-ferng-3642a3a5/" style=" color: black">
                   <i class="fab fa-linkedin fa-3x"></i>
                </a>
            </li>

            <li class="list-inline-item">
                <a class="btn-floating btn-sm btn-li mx-1" href="https://github.com/Rferng" style=" color: black">
                   <i class="fab fa-github fa-3x"></i>
                </a>
            </li>
        </ul>
    </div>
    <!--/.Social buttons-->

    <!--Copyright-->
    <div class="footer-copyright py-3 text-center">
        © 2019 Copyright:Robert Ferng
    </div>
    <!--/.Copyright-->

</footer>
  <script type="text/javascript" src="public/js/pofo.js"></script>
  </body>
</html>