diff --git a/src/kioo/core.clj b/src/kioo/core.clj
index 70dddfd..c7c317e 100644
--- a/src/kioo/core.clj
+++ b/src/kioo/core.clj
@@ -7,6 +7,7 @@
    [clojure.string :as string]
    [kioo.html-parser :as parser]
    [hickory.core :as hickory]
+   [kioo.common :as common]
    [clojure.java.io :as io]))
 
 (declare compile component*)
@@ -91,9 +92,18 @@
     (map? sel) {}
     :else []) sel))
 
+(defn apply-and-attach-transforms [node sel trans]
+  (cond
+    (vector? trans)   (recur node sel {`(common/content) (list* trans)})
+    (not (map? trans)) (recur node sel {`identity trans})
+    :else (let [[compile-time runtime] (first trans)]
+            (-> node
+                (at (eval-selector sel) (eval compile-time))
+                (at (eval-selector sel) (attach-transform runtime))))))
+
 (defn map-trans [node trans-lst]
   (reduce (fn [node [sel trans]]
-            (at node (eval-selector sel) (attach-transform trans)))
+            (apply-and-attach-transforms node sel trans))
           node
           trans-lst))
 
diff --git a/test/kioo/core_test.cljs b/test/kioo/core_test.cljs
index 46d2914..3abc117 100644
--- a/test/kioo/core_test.cljs
+++ b/test/kioo/core_test.cljs
@@ -21,6 +21,14 @@
     (let [comp (component "simple-div.html"
                           {[:div] (content "success")})]
       (is (= "<div id=\"tmp\">success</div>" (render-dom comp)))))
+  (testing "compile-time content replace"
+    (let [comp (component "simple-div.html"
+                          {[:div] {(kioo.common/content "success") (wrap :section {})}})]
+      (is (= "<section><div id=\"tmp\">success</div></section>" (render-dom comp)))))
+  (testing "compile-time empty content sugar"
+    (let [comp (component "simple-div.html"
+                          {[:div] [wrap :section {}]})]
+      (is (= "<section><div id=\"tmp\"></div></section>" (render-dom comp)))))
   (testing "first-of-type naked symbol"
     (let [comp (component "list.html" [:ul [:li first-of-type]] {})]
       (is (= "<li>1</li>" (render-dom comp)))))