diff --git a/src/app/analytics/meta.service.test.ts b/src/app/analytics/meta.service.test.ts
index 0fee54777..07cd68d95 100644
--- a/src/app/analytics/meta.service.test.ts
+++ b/src/app/analytics/meta.service.test.ts
@@ -1,6 +1,6 @@
 /* eslint-disable @typescript-eslint/no-explicit-any */
 import { afterEach, beforeEach, describe, expect, it, Mock, vi } from 'vitest';
-import { trackLead, trackPurchase } from './meta.service';
+import { trackLead, trackPurchase, trackCheckoutStart } from './meta.service';
 import localStorageService from 'services/local-storage.service';
 
 describe('Meta Tracking Service', () => {
@@ -158,7 +158,7 @@ describe('Meta Tracking Service', () => {
 
       expect(mockDataLayer[0].ecommerce.value).toBe(123.45);
       expect(typeof mockDataLayer[0].ecommerce.value).toBe('number');
-      
+
       expect(mockFbq).toHaveBeenCalledWith('track', 'Purchase', {
         value: 123.45,
         currency: 'EUR',
@@ -166,4 +166,51 @@ describe('Meta Tracking Service', () => {
       });
     });
   });
-});
\ No newline at end of file
+
+  describe('trackCheckoutStart', () => {
+    it('When valid data is provided, then checkout start event is pushed to dataLayer and fbq is called with InitiateCheckout', () => {
+      trackCheckoutStart({ value: 100, currency: 'EUR', content_ids: ['plan_1'] });
+
+      expect(mockDataLayer).toHaveLength(1);
+      expect(mockDataLayer[0]).toMatchObject({
+        event: 'initiateCheckout',
+        eventCategory: 'User',
+        eventAction: 'checkout_start',
+      });
+
+      expect(mockFbq).toHaveBeenCalledWith('track', 'InitiateCheckout', {
+        content_type: 'product',
+        eventref: 'fb_oea',
+        value: 100,
+        currency: 'EUR',
+        content_ids: ['plan_1'],
+      });
+    });
+
+    it('When no data is provided, it still fires InitiateCheckout with default payload', () => {
+      trackCheckoutStart();
+
+      expect(mockDataLayer).toHaveLength(1);
+      expect(mockFbq).toHaveBeenCalledWith('track', 'InitiateCheckout', {
+        content_type: 'product',
+        eventref: 'fb_oea',
+      });
+    });
+
+    it('When dataLayer is not available, then no event is pushed', () => {
+      (globalThis.window as any).dataLayer = undefined;
+
+      trackCheckoutStart();
+
+      expect(mockFbq).not.toHaveBeenCalled();
+    });
+
+    it('When fbq is not available, then no event is pushed', () => {
+      (globalThis.window as any).fbq = undefined;
+
+      trackCheckoutStart();
+
+      expect(mockDataLayer).toHaveLength(0);
+    });
+  });
+});
diff --git a/src/app/analytics/meta.service.ts b/src/app/analytics/meta.service.ts
index 0489e2a90..e0bf7ba7a 100644
--- a/src/app/analytics/meta.service.ts
+++ b/src/app/analytics/meta.service.ts
@@ -2,8 +2,7 @@
 import localStorageService from 'services/local-storage.service';
 
 const canTrack = () => {
-  return globalThis.window?.dataLayer && 
-         globalThis.window?.fbq;
+  return globalThis.window?.dataLayer && globalThis.window?.fbq;
 };
 
 export const trackLead = (email: string, userID: string) => {
@@ -52,9 +51,37 @@ export const trackPurchase = () => {
   });
 };
 
+export const trackCheckoutStart = (data?: { value?: number; currency?: string; content_ids?: string[] }) => {
+  if (!canTrack()) return;
+
+  globalThis.window.dataLayer.push({
+    event: 'initiateCheckout',
+    eventCategory: 'User',
+    eventAction: 'checkout_start',
+  });
+
+  const fbqPayload: any = {
+    content_type: 'product',
+    eventref: 'fb_oea',
+  };
+
+  if (data?.value !== undefined) {
+    fbqPayload.value = data.value;
+  }
+  if (data?.currency) {
+    fbqPayload.currency = data.currency;
+  }
+  if (data?.content_ids) {
+    fbqPayload.content_ids = data.content_ids;
+  }
+
+  (globalThis.window as any).fbq('track', 'InitiateCheckout', fbqPayload);
+};
+
 const metaService = {
   trackLead,
   trackPurchase,
+  trackCheckoutStart,
 };
 
-export default metaService;
\ No newline at end of file
+export default metaService;
diff --git a/src/views/Checkout/views/CheckoutViewWrapper.tsx b/src/views/Checkout/views/CheckoutViewWrapper.tsx
index c3e37d85c..2c5ff9af0 100644
--- a/src/views/Checkout/views/CheckoutViewWrapper.tsx
+++ b/src/views/Checkout/views/CheckoutViewWrapper.tsx
@@ -30,6 +30,7 @@ import { CRYPTO_PAYMENT_DIALOG_KEY, CryptoPaymentDialog } from 'views/Checkout/c
 import { useActionDialog } from 'app/contexts/dialog-manager/useActionDialog';
 import { generateCaptchaToken } from 'utils/generateCaptchaToken';
 import gaService from 'app/analytics/ga.service';
+import metaService from 'app/analytics/meta.service';
 import { useCheckoutQueryParams } from '../hooks/useCheckoutQueryParams';
 import { useInitializeCheckout } from '../hooks/useInitializeCheckout';
 import { useProducts } from '../hooks/useProducts';
@@ -163,6 +164,12 @@ const CheckoutViewWrapper = () => {
         couponCodeData: promoCodeData,
         seats: selectedPlan.price.type === 'business' ? businessSeats : 1,
       });
+
+      metaService.trackCheckoutStart({
+        value: selectedPlan.price.decimalAmount,
+        currency: selectedPlan.price.currency ?? 'eur',
+        content_ids: [selectedPlan.price.id],
+      });
     }
   }, [isCheckoutReady]);