``` python Traceback (most recent call last): File "setup.py", line 12, in <module> README = open(os.path.join(here, 'README.rst')).read() File "/usr/lib/python3.4/encodings/ascii.py", line 26, in decode return codecs.ascii_decode(input, self.errors)[0] UnicodeDecodeError: 'ascii' codec can't decode byte 0xe3 in position 181: ordinal not in range(128) ```