A deep dive into the world of unicorn startups to explore regional growth patterns, investor trends, and time-to-unicorn insights across global markets.
- Cleaned and preprocessed a global unicorn dataset (valuation, funding, time-based features)
- Handled missing data and standardized funding amounts
- Engineered features:
Time to Unicorn,Valuation ($B),Funding (M) - Created global valuation maps and city-level breakdowns
- Analyzed investor patterns, funding distribution, and industry/city trends
- Visualized AI and hardware company locations for targeted insights
- The US and China dominate unicorn valuation—but Europe and Southeast Asia are growing fast
- Hardware companies are most concentrated in Beijing, San Francisco, and London
- Time-to-unicorn is shrinking in high-growth sectors like AI and Fintech
- Investor activity is highly concentrated—just a few firms dominate unicorn backing
- Missing funding data was a significant factor and required thoughtful treatment
Map showing total log-transformed unicorn valuations for companies that joined after 2020.
👉 Read the full story on Notion
Includes:
- Executive summary
- Business takeaways
- Stakeholder-ready charts & commentary