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Geethika-98-ana/README.md

Hi, I’m Geethika 👋

I’m a Business Analyst / Customer Experience Analyst & Data Analytics with 6+ years of experience using data, analytics, and business analysis to drive operational excellence, customer outcomes, and business growth.

I specialize in SQL, Power BI, Python, and advanced analytics, with strong experience translating complex business requirements into actionable insights for stakeholders across product, operations, leadership, and technology teams.

🔍 Professional Focus

  • Building Power BI dashboards to track KPIs, OKRs, revenue, customer performance, and adoption metrics
  • Performing advanced data analysis using SQL and Python to identify trends, risks, and opportunities
  • Driving process optimization and automation initiatives with measurable ROI
  • Supporting data-driven decision-making through clear insights and executive-ready reporting
  • Working closely with cross-functional stakeholders using Agile methodologies

🧰 Skills & Tools

Data & Analytics

  • SQL (joins, aggregations, performance analysis)
  • Power BI (data modeling, DAX, interactive dashboards)
  • Python (Pandas, NumPy, Scikit-learn)
  • Excel (Pivot Tables, VBA)

Business Analysis

  • Requirements elicitation & documentation (BRD, PDD)
  • KPI & OKR tracking
  • Process improvement & gap analysis
  • Stakeholder management
  • UAT coordination

Methodologies & Frameworks

  • Agile / Scrum
  • Six Sigma
  • PMO & RAID management

📊 Featured Projects

📌 Customer Experience & Revenue Analytics

Built dashboards and reports to track CSAT, NPS, revenue retention, and customer health, enabling leadership to identify improvement opportunities and drive growth.

📌 Telecom Customer Segmentation (UK)

Developed an ML-based customer segmentation model analyzing 500K+ records to:

  • Increase customer retention by 12%
  • Improve engagement by 20%
  • Enable targeted marketing and personalization strategies

📌 Process Automation & ROI Analysis

Supported RPA initiatives across manufacturing and logistics domains, reducing manual effort by 30% and achieving 150% ROI through KPI tracking and performance measurement.

📌 Innovation Pipeline Analytics – NHS (UK)

Led analytics and reporting for an innovation pipeline platform supporting 50+ digital health initiatives, improving governance, impact tracking, and compliance.

🎯 Areas of Interest

  • Business & Sales Analytics
  • Data analytics
  • Business intelligence analysis
  • Customer Experience Analytics
  • Strategy & Operations
  • Process Improvement & Digital Transformation
  • Data-driven decision

📫 Connect With Me

Thanks for visiting my GitHub profile!

Popular repositories Loading

  1. Amazon-Data-Analysis-PowerBI-Dashboard Amazon-Data-Analysis-PowerBI-Dashboard Public

    Interactive Power BI dashboard analyzing Amazon sales data with insights on revenue, markets, and shipping performance.

  2. Geethika-98-ana Geethika-98-ana Public