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  1. Beyond_the_Numbers_Why_Sales_Really_Fell_in_2024 Beyond_the_Numbers_Why_Sales_Really_Fell_in_2024 Public

    A data-driven root cause analysis using Python to understand the 2024 sales decline in the Central region, uncover product, category, and customer-level issues, and evaluate whether 2023 was an out…

    Jupyter Notebook

  2. Multi-Audience_Funnel_Performance_Analysis_Paid_Ads Multi-Audience_Funnel_Performance_Analysis_Paid_Ads Public

    Optimizing paid ad campaigns by analyzing audience performance across Top, Middle, and Bottom funnels. Gain insights on conversions, cost-efficiency, and creative effectiveness for Lookalike, Detai…

    Jupyter Notebook