Problem Definition

Users

Club Administrators

Problem

Problem Statement: Club administrators need to establish their club image.

• Needs
  1. Needs image
  2. Needs members
  3. Needs money
• Wants
  • Wants her club to be easy to find
  • Wants her club to recruit all semester
  • Wants her club to look good
  • Wants her club to be established
  • Wants her club to appear active
• Constraints
  • Doesn't have time
  • Doesn't have money
  • Doesn't have knowledge to make website
  • Doesn't have time to recruit
  • Doesn't know where to recruit
  • Won't be around forever

Value Proposition

ClubHub streamlines the setup and maintenance of engaging club websites.

Key Values

1. Minimal setup and maintenance
2. Appealing and professional aesthetic
3. Transferable ownership
4. Accessible, consolidated point of contact

Existing Solutions

• Facebook, Meetup, or other social network: Account barriers to public, unprofessional, unofficial, not focused.
• Wordpress, Drupal, or other CMS: Complicated, time consuming, expensive, not conducive to good design, terrible.
• Clubs Days: Once a semester, relies on physical presence, lots of competition, not informative.
• UVSS Clubs List: Not up to date, hard to find.
• Posters or Flyers: Limited visibility, labor intensive.
• Mass Email: Not personable, very low retention, old fashioned.
• Class Announcements: Inconvenient, requires commitment, low retention and conversion.
• Word of mouth: Slow, unreliable.