refactor: align brand voice across homepage and docs #718
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Updated messaging to emphasize allocation vs efficiency framing and core thesis: - Homepage: Added three pillars section with audience-specific taglines - Docs: Added opening hooks to protocol overviews (intro, media-buy, signals, creative) - Addie: Updated system prompt with new core thesis and framing for different audiences - Org homepage: Updated hero messaging Brand pillars: - Platforms: "AI is buying ads. Make sure it can buy yours." - Brands: "AI that sells products and builds brands." - Builders: "RTB unlocked programmatic. AdCP unlocks the rest." 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude Haiku 4.5 <noreply@anthropic.com>
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Summary
Unified brand messaging across the homepage, organizational site, documentation, and Addie's system prompt. Introduced three audience-specific pillars and emphasized allocation vs efficiency framing.
Core messaging:
Changes: