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Lead Scoring Model

This repository documents a lead scoring system designed to evaluate and prioritize inbound leads using data and behavioral signals.

The full implementation is private. This repository explains what the system does at a high level.

If you want to see the model, review the logic, or discuss real-world use cases, contact me directly.


What This Does

For each lead, the system outputs:

  • A lead score from 0 to 100
  • A qualification level: High, Medium, or Low
  • The key signals that influenced the score

This allows sales and marketing teams to focus on the leads most likely to convert.


Inputs Used

The model can work with a wide range of data, including:

  • User or company information
  • Engagement and behavior signals
  • Source and acquisition channel
  • Custom business rules

Inputs are flexible and can be adapted to different businesses and pipelines.


How It Works (High Level)

The system is designed to stay simple, explainable, and easy to integrate into existing workflows.


Design Goals

  • Clear and explainable scoring logic
  • Handles messy, real-world data
  • Easy to customize and extend
  • Built for practical sales and marketing use

Tech (High Level)

  • Python
  • Data processing logic
  • Rule-based and weighted scoring

Access

The full model and scoring logic are not public.

If you want:

  • A demo
  • A walkthrough
  • Access to the implementation

Reach out to discuss.

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Rule based lead scoring model for evaluating and prioritizing inbound sales leads.

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