Building e-commerce platforms that transform how people shop online.
I’m Massimo Pegoraro, but most people call me Pego.
I build technology that makes fashion retail smarter — and sometimes, even a little magical.
Currently, I’m Technical Director at Atoms – Retex Group, leading the development of headless & composable e-commerce ecosystems for global luxury brands.
I’ve been in tech for 15+ years, spanning code, architecture, and strategy.
My work sits somewhere between commerce engineering and digital artistry.
When I’m not managing large dev teams or tinkering with AI copilots for commerce, I’m probably:
🥋 teaching kickboxing • 🤿 diving • 🍳 experimenting in the kitchen
- Helping brands move from monoliths to headless & composable stacks
- Building AI-powered assistants for analytics, tagging, and automation
- Exploring sustainable tech — performance with purpose
- Mentoring engineers to bridge design, code, and business thinking
e1972 — Sizeless Fashion Meets Custom Tech
Built a fully headless architecture with Commerce Layer, Contentful, and Algolia.
Integrated 3DLOOK body scanning for AI-driven made-to-measure fashion.
→ Sizeless, frictionless, future-ready.
Candy / Hoover – Haier Group
Designed a system managing 4.5M+ connected devices for smart appliances.
Mobile app in React Native, backend on Rails/Node/Heroku.
15 product types, 1 goal: make household tech actually feel smart.
- Languages: TypeScript, JavaScript, Ruby, Python
- Frameworks: Vue, Nuxt, React, Next, Ruby on Rails
- Cloud: Cloudflare, AWS, Supabase, GCP
- Specialties: Headless Commerce, AI Integrations, API Design, Scalable Architectures
- Other Passions: Product strategy, data storytelling, and making things beautifully fast
Technology should feel invisible when it works well.
I believe in craft over convenience, clarity over buzzwords, and human-centered engineering.
If it doesn’t make life easier for someone, it’s probably not worth shipping.
“Innovation isn’t about adding more — it’s about removing friction until something feels inevitable.”