I excel at turning ideas into working products: from custom web apps and highly customized admin panels to brand design, package design, and online campaigns.
- Location: Lanzarote, Canary Islands (fully remote for 10+ years)
- Core disciplines: web development, branding and design, marketing and digital growth
- Background: 20+ years at an indie organic food company in Germany, working with startups, subcontracting for agencies
- Experience: Working solo, as part of a team, directing a team. Remote work veteran
Right now I am mainly building Laravel and Filament based tools that solve real world problems for small businesses and the self-employed.
Autónomotools helps freelancers in Spain navigate the system and their financials:
- an hourly rate calculator that takes into account Spanish taxes and social security
- comparisons with employed salaries
- Balance calculators and payment planning helpers
- In active development, set to launch in 2026
- Multiuser, multitenant, customer facing login area
- Booking and price calculations, transactional email, payments, SMS and Whatsapp
- Building Filament apps (entire lifecycle or as part of a team)
- deep customizations of web apps that makes them feel like a truly unique product
While far from being an AI hype man, I have come to greatly enjoy working with Claude Code, Conductor, OpenCode and similar tools.
Conductor is currently free and I cannot recommend it enough.
Planning together with an AI assistant, then doing closely supervised code creation, has become a new and surprisingly enjoyable way of working for me, especially in solo projects where keeping planning, documentation, and commit discipline can be a challenge.
-
Laravel booking system for a German rental chain
Online booking, contract PDFs, booking calendars and admin dashboard for a Germany wide rental chain.
Laravel 12, Filament, role based logins, PDF generation; increased automation and reduced manual coordination. -
Asset pipeline for an organic food brand
Automated conversion and publishing of images, PDFs and video assets from Dropbox to web ready formats and multiple channels.
post-processing of PSD Illustrator files into consumable assets using ImageMagick, FFmpeg, GhostScript, Atrify API; saves hours of manual work per campaign. -
OpenAI powered nutrition plugin for WordPress
Calculates nutritional values for 300+ recipes, directly inside WordPress.
WordPress plugin, OpenAI API, PHP; makes compliance and content updates easier. -
NetCologne event map
Aggregates events from multiple sources into a single map based view for koeln.de.
PHP, custom import scripts, Google Maps; makes local events discoverable at a glance.
I am known for friendly, detailed, thoroughly researched contributions, assistance and support in various online communities:
- on self-employment, e.g. in Autónom@s & self-employed in Spain
- a long time Stack Overflow contributor with roughly seven thousand authored answers
- Also on Meta Stack Overflow, usually arguing for UX improvements or creative ways to create a friendlier culture
Web development
PHP, Laravel, Livewire, Filament, WordPress (custom themes, custom plugins, custom Gutenberg blocks, Custom Post Types, multisite networks), JavaScript in the frontend, HTML and CSS. Some experience with React, React Native, and JavaScript on the server.
Branding and design
Corporate design, packaging and label design, social media visuals, video editing. Adobe Creative Cloud: InDesign, Illustrator, Photoshop, Premiere, Lightroom, Media Encoder.
Digital growth
Analytics and optimization with tools like Plausible, Matomo and Google Analytics. Conversion funnels, SEO, email campaigns, landing pages and performance tuning.
Automation and infrastructure
ImageMagick, FFmpeg, GhostScript, Linux server administration, Git based deployment, CI workflows, domain and DNS troubleshooting.
Languages and markets
German and Finnish (native), English (near native), Spanish (decent). Experience working with clients in the UK, mainland Europe, especially Germany, Switzerland, and the US.
I work from a completely off grid solar powered open plan office on Lanzarote with redundant internet connections and hardware. Remote collaboration and good practices around it are second nature to me.
I am looking for a long term collaborations where I can help shape products and brands as part of a team, but I am also very happy to contribute to focused projects or smaller rescue and optimization gigs.
- Long term collaboration on product teams
- Project based work with clear scopes and outcomes
- Smaller website optimization or emergency rescue work
I have perfect time zone overlap with Central Europe and workable overlap with the U.S. East Coast.
I am currently open for new work, from one off gigs to larger projects and long term roles.
- Email: pekka@pekka.net
- Website: https://pekka.net
- Twitter: https://x.com/Pekka_net
- LinkedIn: https://www.linkedin.com/in/pekkagaiser/
I grew up loving nature, organic food and environmental protection and still care about them a lot today.
I like drawing and illustration, comics, gardening and eco construction with natural materials on my finca on Lanzarote.