PM Skills Marketplace: The AI Operating System for Better Product Decisions

65 PM skills and 36 chained workflows across 8 plugins. Claude Code, Cowork, and more. From discovery to strategy, execution, launch, and growth.

Designed for Claude Code and Cowork. Skills compatible with other AI assistants.

Start Here

New idea? → /discover
Need strategic clarity? → /strategy
Writing a PRD? → /write-prd
Planning a launch? → /plan-launch
Defining metrics? → /north-star

If this project helps you, ⭐ the repo.

Why PM Skills Marketplace?

Generic AI gives you text. PM Skills Marketplace gives you structure.

Each skill encodes a proven PM framework — discovery, assumption mapping, prioritization, strategy — and walks you through it step by step. You get the rigor of Teresa Torres, Marty Cagan, and Alberto Savoia built into your daily workflow, not sitting on a bookshelf.

The result: better product decisions, not just faster documents.

How It Works (Skills, Commands, Plugins)

Skills are the building blocks of the marketplace. Each skill gives Claude domain knowledge, analytical frameworks, or a guided workflow for a specific PM task. Some skills also work as reusable foundations that multiple commands share.

Skills are loaded automatically when relevant to the conversation — no explicit invocation needed. If needed (e.g., prioritizing skills over general knowledge), you can force loading skills with /plugin-name:skill-name or /skill-name (Claude will add the prefix).

Commands are user-triggered workflows invoked with /command-name. They chain one or more skills into an end-to-end process. For example, /discover chains four skills together: brainstorm-ideas → identify-assumptions → prioritize-assumptions → brainstorm-experiments.

Plugins group related skills and commands into installable packages. Each plugin covers a PM domain — discovery, strategy, execution, and so on. Installing the marketplace gives you all 8 plugins at once.

Commands use skills. Some skills serve multiple commands. Some skills (like prioritization-frameworks or opportunity-solution-tree) are standalone references that Claude draws on whenever relevant — no command needed.

Commands are designed to flow into each other, matching the PM workflow. After any command completes, it suggests relevant next commands — just follow the prompts.

Installation

Claude Cowork (recommended for non-developers)

1. Open Customize (bottom-left)
2. Go to Browse plugins → Personal → +
3. Select Add marketplace from GitHub
4. Enter: phuryn/pm-skills

All 8 plugins install automatically. You get both commands (/discover, /strategy, etc.) and skills.

Claude Code (CLI)

# Step 1: Add the marketplace
claude plugin marketplace add phuryn/pm-skills

# Step 2: Install individual plugins
claude plugin install pm-toolkit@pm-skills
claude plugin install pm-product-strategy@pm-skills
claude plugin install pm-product-discovery@pm-skills 
claude plugin install pm-market-research@pm-skills 
claude plugin install pm-data-analytics@pm-skills
claude plugin install pm-marketing-growth@pm-skills
claude plugin install pm-go-to-market@pm-skills
claude plugin install pm-execution@pm-skills

Other AI assistants (skills only)

The skills/*/SKILL.md files follow the universal skill format and work with any tool that reads it. Commands (/slash-commands) are Claude-specific.

Tool	How to use	What works
Gemini CLI	Copy skill folders to .gemini/skills/	Skills only
Cursor	Copy skill folders to .cursor/skills/	Skills only
Codex CLI	Copy skill folders to .codex/skills/	Skills only
Kiro	Copy skill folders to .kiro/skills/	Skills only

# Example: copy all skills for Gemini CLI
for plugin in pm-*/; do
  cp -r "$plugin/skills/"* ~/.gemini/skills/ 2>/dev/null
done

---

Available Plugins

1. pm-product-discovery — Ideation, experiments, assumption testing, OSTs, interviews (13 skills, 5 commands)

Skills (13):

• brainstorm-ideas-existing — Multi-perspective ideation for existing products (PM, Designer, Engineer)
• brainstorm-ideas-new — Ideation for new products in initial discovery
• brainstorm-experiments-existing — Design experiments to test assumptions for existing products
• brainstorm-experiments-new — Design lean startup pretotypes for new products (Alberto Savoia)
• identify-assumptions-existing — Identify risky assumptions across Value, Usability, Viability, and Feasibility
• identify-assumptions-new — Identify risky assumptions across 8 risk categories including Go-to-Market, Strategy, and Team
• prioritize-assumptions — Prioritize assumptions using an Impact × Risk matrix with experiment suggestions
• prioritize-features — Prioritize a feature backlog based on impact, effort, risk, and strategic alignment
• analyze-feature-requests — Analyze and categorize customer feature requests by theme and strategic fit
• opportunity-solution-tree — Build an Opportunity Solution Tree (Teresa Torres) — outcome → opportunities → solutions → experiments
• interview-script — Create a structured customer interview script with JTBD probing questions
• summarize-interview — Summarize an interview transcript into JTBD, satisfaction signals, and action items
• metrics-dashboard — Design a product metrics dashboard with North Star, input metrics, and alert thresholds

Commands (5):

• /discover — Full discovery cycle: ideation → assumption mapping → prioritization → experiment design
• /brainstorm — Multi-perspective ideation (ideas|experiments × existing|new)
• /triage-requests — Analyze and prioritize a batch of feature requests
• /interview — Prepare an interview script or summarize a transcript (prep|summarize)
• /setup-metrics — Design a product metrics dashboard

Examples:

Skills:

• What are the riskiest assumptions for our AI writing assistant idea?
• Help me build an Opportunity Solution Tree for improving user activation
• Prioritize these 12 feature requests from our enterprise customers [attach CSV]

Commands:

• /discover AI-powered meeting summarizer for remote teams
• /brainstorm experiments existing — We need to reduce churn in our onboarding flow
• /interview prep — We're interviewing enterprise buyers about their procurement workflow

2. pm-product-strategy — Vision, business models, pricing, competitive landscape (12 skills, 5 commands)

Product strategy, vision, business models, pricing, and macro environment analysis. Covers the full strategic toolkit from vision crafting through competitive landscape scanning.

Skills (12):

• product-strategy — Comprehensive 9-section Product Strategy Canvas (vision → defensibility)
• startup-canvas — Startup Canvas combining Product Strategy (9 sections) + Business Model — an alternative to BMC and Lean Canvas for new products
• product-vision — Craft an inspiring, achievable, and emotional product vision
• value-proposition — 6-part JTBD value proposition (Who, Why, What before, How, What after, Alternatives)
• lean-canvas — Lean Canvas business model for startups and new products
• business-model — Business Model Canvas with all 9 building blocks
• monetization-strategy — Brainstorm 3–5 monetization strategies with validation experiments
• pricing-strategy — Pricing models, competitive analysis, willingness-to-pay, and price elasticity
• swot-analysis — SWOT analysis with actionable recommendations
• pestle-analysis — Macro environment: Political, Economic, Social, Technological, Legal, Environmental
• porters-five-forces — Competitive forces analysis (rivalry, suppliers, buyers, substitutes, new entrants)
• ansoff-matrix — Growth strategy mapping across markets and products

Commands (5):

• /strategy — Create a complete 9-section Product Strategy Canvas
• /business-model — Explore business models (lean|full|startup|value-prop|all)
• /value-proposition — Design a value proposition using the 6-part JTBD template
• /market-scan — Macro environment analysis combining SWOT + PESTLE + Porter's + Ansoff
• /pricing — Design a pricing strategy with competitive analysis and experiments

Examples:

Skills:

• Compare Lean Canvas vs Business Model Canvas vs Startup Canvas for my marketplace startup
• Design a value proposition for our AI writing assistant targeting non-native English speakers
• Run a Porter's Five Forces analysis for the project management SaaS market

Commands:

• /strategy B2B project management tool for agencies
• /business-model startup — AI writing tool for non-native English speakers
• /value-proposition SaaS onboarding tool for enterprise customers

3. pm-execution — PRDs, OKRs, roadmaps, sprints, retros, release notes, stakeholder management (15 skills, 10 commands)

Day-to-day product management: PRDs, OKRs, roadmaps, sprints, retrospectives, release notes, pre-mortems, stakeholder management, user stories, and prioritization frameworks.

Skills (15):

• create-prd — Comprehensive 8-section PRD template
• brainstorm-okrs — Team-level OKRs aligned with company objectives
• outcome-roadmap — Transform a feature list into an outcome-focused roadmap
• sprint-plan — Sprint planning with capacity estimation, story selection, and risk identification
• retro — Structured sprint retrospective facilitation
• release-notes — User-facing release notes from tickets, PRDs, or changelogs
• pre-mortem — Risk analysis with Tigers/Paper Tigers/Elephants classification
• stakeholder-map — Power × Interest grid with tailored communication plan
• summarize-meeting — Meeting transcript → decisions + action items
• user-stories — User stories following the 3 C's and INVEST criteria
• job-stories — Job stories: When [situation], I want to [motivation], so I can [outcome]
• wwas — Product backlog items in Why-What-Acceptance format
• test-scenarios — Test scenarios: happy paths, edge cases, error handling
• dummy-dataset — Realistic dummy datasets as CSV, JSON, SQL, or Python
• prioritization-frameworks — Reference guide to 9 prioritization frameworks (Opportunity Score, ICE, RICE, MoSCoW, Kano, etc.)

Commands (10):

• /write-prd — Create a PRD from a feature idea or problem statement
• /plan-okrs — Brainstorm team-level OKRs
• /transform-roadmap — Convert a feature-based roadmap into outcome-focused
• /sprint — Sprint lifecycle (plan|retro|release)
• /pre-mortem — Pre-mortem risk analysis on a PRD or launch plan
• /meeting-notes — Summarize a meeting transcript into structured notes
• /stakeholder-map — Map stakeholders and create a communication plan
• /write-stories — Break features into backlog items (user|job|wwa)
• /test-scenarios — Generate test scenarios from user stories
• /generate-data — Create realistic dummy datasets

Examples:

Skills:

• Which prioritization framework should I use for a 50-item backlog?
• Map our stakeholders for the platform migration project
• What's the difference between Opportunity Score, ICE, and RICE?

Commands:

• /write-prd Smart notification system that reduces alert fatigue
• /sprint retro — Here are the notes from our last sprint
• /write-stories job — Break down the "team dashboard" feature into job stories

4. pm-market-research — Personas, segmentation, journey maps, market sizing, competitor analysis (7 skills, 3 commands)

User research and competitive analysis: personas, segmentation, journey maps, market sizing, competitor analysis, and feedback analysis.

Skills (7):

• user-personas — Create refined user personas from research data
• market-segments — Identify 3–5 customer segments with demographics, JTBD, and product fit
• user-segmentation — Segment users from feedback data based on behavior, JTBD, and needs
• customer-journey-map — End-to-end journey map with stages, touchpoints, emotions, and pain points
• market-sizing — TAM, SAM, SOM with top-down and bottom-up approaches
• competitor-analysis — Competitor strengths, weaknesses, and differentiation opportunities
• sentiment-analysis — Sentiment analysis and theme extraction from user feedback

Commands (3):

• /research-users — Build personas, segment users, and map the customer journey
• /competitive-analysis — Analyze the competitive landscape
• /analyze-feedback — Sentiment analysis and segment insights from user feedback

Examples:

Skills:

• Estimate TAM/SAM/SOM for an AI code review tool in the US market
• Create a customer journey map for our e-commerce checkout flow
• Segment these survey respondents by behavior and needs [attach CSV]

Commands:

• /research-users We have interview data from 12 users of our fitness app
• /competitive-analysis Figma competitors in the design tool space
• /analyze-feedback Here's 200 NPS responses from Q4 [attach file]

5. pm-data-analytics — SQL generation, cohort analysis, A/B test analysis (3 skills, 3 commands)

Data analytics for PMs: SQL query generation, cohort analysis, and A/B test analysis.

Skills (3):

• sql-queries — Generate SQL from natural language (BigQuery, PostgreSQL, MySQL)
• cohort-analysis — Retention curves, feature adoption, and engagement trends by cohort
• ab-test-analysis — Statistical significance, sample size validation, and ship/extend/stop recommendations

Commands (3):

• /write-query — Generate SQL queries from natural language
• /analyze-cohorts — Cohort analysis on user engagement data
• /analyze-test — Analyze A/B test results

Examples:

Skills:

• How large a sample do I need for 95% confidence with a 2% MDE?
• What retention metrics should I track for a subscription app?

Commands:

• /write-query Show me monthly active users by country for Q4 2025 (BigQuery)
• /analyze-test Here are the results from our checkout flow A/B test [attach CSV]
• /analyze-cohorts Weekly retention for users who signed up in January vs February

6. pm-go-to-market — Beachhead segments, ICPs, messaging, growth loops, GTM motions, battlecards (6 skills, 3 commands)

Go-to-market strategy: beachhead segments, ideal customer profiles, messaging, growth loops, GTM motions, and competitive battlecards.

Skills (6):

• gtm-strategy — Full GTM strategy: channels, messaging, success metrics, and launch plan
• beachhead-segment — Identify the first beachhead market segment
• ideal-customer-profile — ICP with demographics, behaviors, JTBD, and needs
• growth-loops — Design sustainable growth loops (flywheels)
• gtm-motions — Evaluate GTM motions and tools (product-led, sales-led, etc.)
• competitive-battlecard — Sales-ready battlecard with objection handling and win strategies

Commands (3):

• /plan-launch — Full GTM strategy from beachhead to launch plan
• /growth-strategy — Design growth loops and evaluate GTM motions
• /battlecard — Create a competitive battlecard

Examples:

Skills:

• What's the best beachhead segment for a developer productivity tool?
• Design a growth loop for a B2B SaaS with a freemium tier
• Define our ICP for an AI-powered HR screening platform

Commands:

• /plan-launch AI code review tool targeting mid-size engineering teams
• /battlecard Our CRM vs Salesforce for the SMB market
• /growth-strategy Two-sided marketplace for connecting freelancers with startups

7. pm-marketing-growth — Marketing ideas, positioning, value props, naming, North Star metrics (5 skills, 2 commands)

Product marketing and growth: marketing ideas, positioning, value proposition statements, product naming, and North Star metrics.

Skills (5):

• marketing-ideas — Creative, cost-effective marketing ideas with channels and messaging
• positioning-ideas — Product positioning differentiated from competitors
• value-prop-statements — Value proposition statements for marketing, sales, and onboarding
• product-name — Product name brainstorming aligned to brand values and audience
• north-star-metric — North Star Metric + input metrics with business game classification

Commands (2):

• /market-product — Brainstorm marketing ideas, positioning, value props, and product names
• /north-star — Define your North Star Metric and supporting input metrics

Examples:

Skills:

• Brainstorm 5 positioning angles that differentiate us from Notion
• What's a good North Star Metric for a two-sided marketplace?
• Generate value prop statements for our sales team's pitch deck

Commands:

• /market-product B2B analytics dashboard for e-commerce managers
• /north-star Two-sided marketplace connecting freelancers with clients

8. pm-toolkit — Resume review, legal documents, proofreading (4 skills, 5 commands)

PM utilities beyond core product work: resume review, legal documents, and proofreading.

Skills (4):

• review-resume — PM resume review and tailoring against 10 best practices (XYZ+S formula, keywords, structure)
• draft-nda — Non-Disclosure Agreement with jurisdiction-appropriate clauses
• privacy-policy — Privacy policy covering GDPR/CCPA compliance
• grammar-check — Grammar, logic, and flow checking with targeted fixes

Commands (5):

• /review-resume — Comprehensive PM resume review
• /tailor-resume — Tailor a resume to a specific job description
• /draft-nda — Draft an NDA
• /privacy-policy — Draft a privacy policy
• /proofread — Check grammar, logic, and flow

Examples:

Skills:

• Review my PM resume against best practices [attach PDF]
• Check this product announcement for grammar and clarity

Commands:

• /review-resume [attach your PM resume]
• /tailor-resume [attach resume + paste job description]
• /proofread Here's the draft of our Q1 investor update

---

About

This marketplace evolves with product practice and AI capabilities.

Selected skills based on the work of:

• Teresa Torres — Continuous Discovery Habits
• Marty Cagan — INSPIRED and TRANSFORMED
• Alberto Savoia — The Right It
• Dan Olsen — The Lean Product Playbook
• Roger L. Martin — Playing to Win
• Ash Maurya — Running Lean
• Strategyzer — Business Model Generation and Value Proposition Design
• Christina Wodtke — Radical Focus
• Anthony W. Ulwick — Jobs to Be Done
• Alistair Croll & Benjamin Yoskovitz — Lean Analytics
• Sean Ellis — Hacking Growth
• Maja Voje — Go-To-Market Strategist

Curated by Paweł Huryn from The Product Compass Newsletter.

Contributing

See CONTRIBUTING.md.

Known Issue on Windows

If your Cowork is unstable and can't start a VM (claude-code/issues/27010), try:

$action = New-ScheduledTaskAction -Execute "powershell.exe" -Argument "-WindowStyle Hidden -Command `"if ((Get-Service CoworkVMService).Status -ne 'Running') { Start-Service CoworkVMService }`""

$trigger = New-ScheduledTaskTrigger -RepetitionInterval (New-TimeSpan -Minutes 1) -Once -At (Get-Date)

$settings = New-ScheduledTaskSettingsSet -AllowStartIfOnBatteries -DontStopIfGoingOnBatteries

Register-ScheduledTask -TaskName "CoworkVMServiceMonitor" `
  -Action $action `
  -Trigger $trigger `
  -Settings $settings `
  -RunLevel Highest `
  -User "SYSTEM"

It solves 90% of the issues on Windows. The remaining 10%: open services.msc > start "Claude" service manually

License

MIT — see LICENSE.