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customer-segmentation-and-buying-behavior

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An E-Commerce Sales and Customer Behavior Analysis Project designed to explore and visualize business insights from real sales data. This repo includes end-to-end data analysis with SQL, Python, and visualization tools (Power BI/Tableau)

  • Updated Jul 10, 2025

Customer segmentation analysis using K-Means, DBSCAN, and Hierarchical clustering on mall customer data. Identifies 6 distinct customer segments based on income and spending behavior for targeted marketing strategies

  • Updated Nov 25, 2025
  • Jupyter Notebook

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