Use SQL to investigate customer engagement and purchase behaviour in a marketing campaign
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Updated
Feb 12, 2025
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customerbehaviour
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The aim of this project was to identify and analyze predictors capable of forecasting customers credit defaults based on historical data. A key element involved analyzing the impact of various predictors on the target variable, which indicates whether a client defaults after 12 months.
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Updated
Apr 21, 2024 - SAS
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