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data-driven-strategy

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Vridhi-Wadhawan / product-segmentation-affinity-analysis

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Affinity-based consumer segmentation analysis linking product attributes to distinct customer personas, with strategic implications for pricing, positioning, and portfolio design.

python jupyter-notebook customer-insights data-analysis market-segmentation business-analytics customer-segmentation marketing-analytics product-strategy product-segmentation pricing-strategy consumer-behavior strategic-analytics data-driven-strategy consulting-analytics persona-modeling decision-analytics analytics-case-study
  • Updated Feb 23, 2026
  • Jupyter Notebook

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