Propensity model training with XGBoost
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Updated
Sep 10, 2024 - Python
Propensity model training with XGBoost
ML-powered channel optimization engine for pharma sales reps. Engagement-based NBA with XGBoost propensity models, Streamlit dashboard, and synthetic data for the German pharma market.
Propensity scoring model for user conversion prediction
This project segments Starbucks customers using transaction and offer data. Through preprocessing, feature engineering, and clustering (K-Means), it identifies distinct customer groups, providing insights to personalize marketing, improve engagement, and boost customer retention.
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