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term-deposit

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Marketing refers to activities undertaken by a company to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Our data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone ca…

  • Updated Jan 12, 2020
  • Jupyter Notebook

This project analyzes the Bank Marketing dataset to predict whether a client will subscribe to a term deposit.The workflow includes data loading, preprocessing, EDA, feature engineering, and building machine learning models to classify client responses.The goal is to build a predictive model to assist the bank in potential clients more effectively.

  • Updated Aug 13, 2025
  • Jupyter Notebook

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